Cashmere in the Fashion World
Shawls and scarves made from pashmina wool are found not only in the fashion world but also in the corporate world. Women holding high corporate positions consider them as essential fashion accessories during winter season and can enhance their corporate image. A few business enterprises have specialized in the trade of cashmere wool with a limited edition or collection of fine cashmere wool dress items like coats and jackets other than shawls.
These small business outlets are usually fashion boutiques who cater to only a select group of customers. These stores have also employed modern advertising and marketing techniques like putting up a web site and doing Internet marketing like SEO optimization. The marketing of cashmere wool has taken the fashion world by storm because this is now more widely available due to lower prices and improved breeding of the cashmere goats. Artificial breeding of goats has improved the production yield per goat beyond the mere 150 grams.
